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Fair compensation and credit for content owners in the age of AI

ATTRIBUTION TECHNOLOGY FOR GENERATIVE AI

August 6, 2024

ProRata invents generative AI attribution technology to compensate and credit content owners while facilitating fairness and fact

Bill Gross, the inventor of search pay-per-click, invents AI pay-per-use

VISION

Our mission is to ensure that publishers and creators are fairly credited and compensated by generative AIs.

RECENT PRESS

ProRata in the news

THE PROBLEM

By crawling and repackaging copyrighted material without proper credit or compensation, AI poses an existential threat to content owners.

Creators aren’t getting proper credit for the value of their work.

Content owners aren’t sharing in the financial upside of generative AI.

Publishers are losing web traffic as users turn away from traditional search links.

OUR TECHNOLOGY

To enable AI pay-per-use, we’ve invented technology that can analyze a generative response and fairly attribute each source of contributing content.

Creators must receive full attribution whenever their work is used by AIs.

Content owners must receive a share of the income their material generates.

Publishers and creators must be promoted, not hidden from view.

Multi-dimensional attribution algorithms determine fractional contribution of content used to generate a response.

Multi-modal applications cover generative text, images, music, and video.

Available as-a-service, scaleable for both small and large gen-AI systems.

CONTENT PARTNERS

We are honored that the following partners have joined our movement to obtain fair credit and compensation for content owners. Learn more.

Supporting publishers

Supporting authors

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Universal Music Group logo

“We are encouraged to see new entrepreneurial innovation set into motion in the Generative AI space guided by objectives that align with our own vision of how this revolutionary technology can be used ethically and positively while rewarding human creativity. Having reached a strategic agreement to help shape their efforts in the music category, we look forward to exploring all the potential ways UMG can work with ProRata to further advance our common goals and values.”

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