Fair compensation and credit for content owners in the age of AI
ATTRIBUTION TECHNOLOGY FOR GENERATIVE AI
August 6, 2024
ProRata invents generative AI attribution technology to compensate and credit content owners while facilitating fairness and fact
Bill Gross, the inventor of search pay-per-click, invents AI pay-per-use
VISION
Our mission is to ensure that publishers and creators are fairly credited and compensated by generative AIs.
RECENT PRESS
ProRata in the news
THE PROBLEM
By crawling and repackaging copyrighted material without proper credit or compensation, AI poses an existential threat to content owners.
Creators aren’t getting proper credit for the value of their work.
Content owners aren’t sharing in the financial upside of generative AI.
Publishers are losing web traffic as users turn away from traditional search links.
OUR TECHNOLOGY
To enable AI pay-per-use, we’ve invented technology that can analyze a generative response and fairly attribute each source of contributing content.
Creators must receive full attribution whenever their work is used by AIs.
Content owners must receive a share of the income their material generates.
Publishers and creators must be promoted, not hidden from view.
Multi-dimensional attribution algorithms determine fractional contribution of content used to generate a response.
Multi-modal applications cover generative text, images, music, and video.
Available as-a-service, scaleable for both small and large gen-AI systems.
CONTENT PARTNERS
We are honored that the following partners have joined our movement to obtain fair credit and compensation for content owners. Learn more.
Supporting publishers
Supporting authors
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“We are encouraged to see new entrepreneurial innovation set into motion in the Generative AI space guided by objectives that align with our own vision of how this revolutionary technology can be used ethically and positively while rewarding human creativity. Having reached a strategic agreement to help shape their efforts in the music category, we look forward to exploring all the potential ways UMG can work with ProRata to further advance our common goals and values.”
